SEO refers to the process of improving a website’s visibility on search engines like Google. It involves optimizing content, keywords, backlinks, and technical structure. The goal is to increase organic (non-paid) traffic. SEO is divided into on-page, off-page, and technical SEO. It is a long-term strategy that improves ranking and credibility. Effective SEO helps businesses attract targeted users and increase conversions without relying on paid ads.
Aspect
Example
Term
SEO (Search Engine Optimization)
Purpose
Improve website visibility on search engines
Search Engine Example
Google
Business Example
Online shoe store wants to rank higher for “best running shoes”