PPC is an online advertising model where advertisers pay each time a user clicks on their ad. It is widely used in search engines and social media platforms. Google Ads is one of the most popular PPC systems. PPC allows businesses to target specific keywords and audiences. It provides immediate traffic and measurable results. Success depends on ad quality, bidding strategy, and landing page optimization.
| Metric | Value |
|---|---|
| Campaign Type | Pay Per Click (PPC) |
| Total Ad Spend | ₹10,000 |
| Total Clicks Generated | 500 |
| PPC Formula | Total Ad Spend ÷ Total Clicks |
| Calculation | ₹10,000 ÷ 500 |
| CPC (Cost Per Click) | ₹20 per click |