CTR measures the percentage of people who click on an ad, email, or link after seeing it. It is calculated by dividing clicks by impressions and multiplying by 100. CTR is a key performance metric in digital marketing because it shows how effective an ad or content is at attracting attention. A higher CTR indicates strong relevance and engaging messaging. Low CTR may suggest poor targeting or weak creatives. It is used across SEO, PPC, email marketing, and social media campaigns to evaluate performance.
| Metric | Value |
|---|---|
| Impressions | 5,000 |
| Clicks | 150 |
| CTR Formula | (Clicks ÷ Impressions) × 100 |
| Calculation | (150 ÷ 5,000) × 100 |
| CTR | 3% |