A Google review allows any customer to write a brief appraisal of their personal experience with your company. It’s a way to know the product review from the customer.
Impact of Google Reviews
The Google reviews can have a big impact, influencing 67.7% of purchasing decision. Google reviews help your business build trust and credibility which are vital factors in the customer decision-making process. By attracting more Google reviews, you can even the playing field and boost your business.
There are several advantages of Google Reviews as following details below:-
1. SEO Benefits
Google reviews are that they help you rank higher in search results pages. The Google reviews meet the review signals criteria they can help your business rank higher in local results like total numbers of views, velocity, diversity etc.
2. Google Reviews give you customer feedback & free research.
Google review will generally tell you about your product. Through the reviews of your product, the customer influences to buy. Reviews are essentially free advertising. Users can earn points by posting reviews it is free of cost survey for the product.
3. Increase Trust And Transparency
Google reviews can increase brand trust. The benefits of Google reviews are to boost your reputation. 88% of consumers trust online reviews as much as personal recommendations. Google advertising for your business on the world’s most trusted platform.
4. Adding Google reviews to your Marketing
Google reviews can be integrated into your marketing. For some businesses, it makes more sense to take a direct and personalized route by sending an email request to a customer through a review link.
5. Click through rate and conversation
Google review rating can show up next to your business name, a collection of good reviews will increase click-through to your site.
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