BANT is a sales qualification framework used to evaluate potential customers or leads. It helps sales teams determine whether a prospect is worth pursuing. Budget assesses whether the customer has financial resources. Authority checks if the contact person has decision-making power.
Need identifies whether the customer truly requires the product or service. Timeline evaluates how soon the purchase decision will be made. By using BANT, companies prioritize high-quality leads, improve conversion rates, and reduce wasted effort on unqualified prospects. It is widely used in enterprise sales processes.
| BANT | Example |
|---|---|
| Budget | ₹50,000/month available for digital marketing. |
| Authority | Marketing Manager will recommend; CEO will approve. |
| Need | Increase leads through SEO, Google Ads, and social media marketing. |
| Timeline | Ready to start within 2 weeks after proposal approval. |