OTT refers to media services that deliver content directly over the internet without traditional cable or satellite TV. Examples include Netflix, Amazon Prime Video, and Disney+. OTT platforms allow users to stream content on-demand across devices. This model has transformed the entertainment industry by offering flexibility, personalization, and subscription-based access. OTT services often use algorithms to recommend content. They generate revenue through subscriptions, ads, or hybrid models.
| Aspect | Example |
|---|---|
| Term | OTT (Over The Top) |
| Meaning | Digital content delivered directly over the internet without requiring traditional TV services. |
| Platform Example | Netflix |
| Content | Movies, web series, documentaries, live shows |
| Requirement | Internet connection + compatible device (smart TV, mobile, tablet, computer) |
| Result | Users can watch content anytime without cable or satellite TV. |