Display marketing, also known as display advertising, is a form of online advertising that utilizes visual elements such as images, videos, graphics, and text to convey a promotional message or attract the attention of potential customers.
These visual advertisements are typically displayed on websites, social media platforms, mobile apps, and other digital channels where users spend time online. Display ads can take various formats, including banner ads, interstitial ads, video ads, native ads, and rich media ads.
Display marketing works on a pay-per-click (PPC) or cost-per-impression (CPM) basis, meaning advertisers pay when users either click on their ads or when the ads are displayed a certain number of times, respectively.
The targeting options in display marketing are quite diverse, allowing advertisers to reach specific demographics, interests, behaviors, and geographic locations. This targeting capability helps advertisers ensure their ads are seen by the most relevant audience, increasing the likelihood of engagement and conversions.
Display marketing is an effective way for businesses to increase brand awareness, drive traffic to their websites, generate leads, and ultimately boost sales in the digital landscape.
