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Impact of Digital Marketing on Sales
The use of digital marketing strategies has also had a direct impact on profit margins and the ability of a business to grow. There are about 3 billion people across the globe, which use social networking sites every day. In a study conducted by a marketing firm, it was found that people are more likely to follow brands than celebrities, on social media.
Here are some ideas on the impact of digital marketing sales
Increase in Brand Awareness
It allows you to connect with them, engage with them, more importantly, increase brand recognisation, and create brand advocates. By sharing your brand voice and story on social, whether through posting compelling content or running ads, you can raise awareness of your business. 70% of marketers say that their main goal for using social media is to increase brand awareness.
Generation of Leads
In digital marketing, lead generation is the process of identifying, attracting, and transforming online users into prospects for a business. The method utilizes online channels, tactics, and strategies such as email campaigns, paid social media ads, or even offering downloadable content through a landing page.
Grow Viral
Viral marketing is a technique, which marketers use intentionally to spread their message quickly. When using this marketing strategy, content is created to encourage sharing by an initial target audience. While viral marketing tactics have roots in word-of-mouth marketing, they amplify the power of peer recommendations by using social networks and other online channels.
Boost in Sales
Digital marketing boosts sales by setting a target audience. Boosting a post can help you get more people to engage with the post, visit your website, or simply follow/like your page. You can sell anything on social media. A great digital marketing strategy can bring in good business and opportunities for a brand.
Engage Customers and Audience
A fast response matters to customers – it shows that you care about them and what they have to say. Social media platforms are an opportunity for brands to directly interact with customers and vice versa. It is essential to stay active and answer the comments and questions on the brand’s social media posts appropriately and professionally.
